Modern Oral Products in the European Region for 2003-2022

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Modern Oral Products in the European Region for 2003-2022

This report includes a detailed European market analysis and defines all the tobacco-free brands of oral pouches. All the data actual to the date of this Report as of December 1, 2022. The analysis of tobacco-free oral pouches includes 138 brands marketed in the EU and, in particular, 1077 products were studied that varied in flavour, nicotine strength, portion weight, and average price.Get more news about oem wholesale snus,you can vist our website!

Tobacco-free oral pouches are largely unregulated in the European market, although national regulations adopted by individual countries set the prospect for future regulation of the product under the TPD3 policy. At the moment requirements and restrictions over ingredients, maximum nicotine content, packaging and labelling, advertising, sponsorship and sale of tobacco-free oral pouches are in place in many country members of the EU, and these are very similar to those placed in front of vape products.

Big Tobacco companies showed great interest in novel oral tobacco products, in particular, nicotine pouches. They actively adopt nicotine pouches as a focus of their corporate harm reduction strategies and develop production and distribution networks through acquisitions and investments. High demand for a safer way to consume nicotine has spurred the growth of the nicotine pouch product category and the search for innovative solutions related to formulations, pouch design and flavour delivery for higher competition. The growing popularity of nicotine pouches attracted attention to other snus-like nicotine-free products that could provide extra benefits and act like novel food or supplement in the European market.

With the launch of more than 40 new brands of nicotine pouches in 2022 and increasing sales, the market is expected to grow at a compound annual growth rate (CAGR) of 35.7% from 2022 to 2030. Despite market barriers, launching your own product line is available thanks to many private companies offering white-label services or production equipment lines.